Author of "21 Days to a Big Idea" and "Idea Stormers", creativity expert Bryan Mattimore discusses the value of a bad idea, inventing a new flavor for Ben and Jerry's, insects, ballet, art and the demise of brainstorming.
Author of "21 Days to a Big Idea" and "Idea Stormers", creativity expert Bryan Mattimore discusses the value of a bad idea, inventing a new flavor for Ben and Jerry's, insects, ballet, art and the demise of brainstorming.